Prof (Dr.) Sanjeev Ratna Singh

Dr Sanjeev Singh is one of India’s leading digital broadcast leaders with over 23 years as a journalist, editor, and multimedia content producer in senior positions in Digital, TV, and Print before moving to academia. He was previously Professor, and Associate Dean, School of Modern Media, UPES Dehradun where his primary work involved revamping the curriculum, building a futuristic digital studio, imparting industry ready skills to students, and handling international partnerships.

In his earlier avatar as a media professional, he served as Editor, Digital Broadcasting, Times Internet, where his work included creating digital video and audio content for The Times of India and nine other online platforms of the Times Group including Navbharat Times, Maharashtra Times, Vijay Kannada, Ei Samay, I Am Gujarat and other regional languages (across Hindi, Marathi, Kannada, Bengali, Gujarati, Tamil, Telugu and Malayalam).



The Online Effect provides a scientific understanding of how the lines are blurring between online and offline engagement. And why political parties and politicians cannot under estimate the power of social media in communication.

Is it possible to crack the election enigma and provide the correct answer to that most fateful of all political questions: Who will win?

Here is the real-life story of how an Indian journalist used latest data tools to accomplish something no one had ever achieved before: the ability to predict the winning party of any election even before the votes are counted. The tale of how Sanjeev Singh and data scientist Rishabh Srivastava converged their expertise to build the Singh-Srivastava Model is told in everyday, easy-to-understand language. Singh takes us step by step through the process of putting the model together, from the first hint that the idea would actually work to the final elation of victory and beyond.

The Online Effect will educate and entertain not just psephologists and others who can use the model for their own work but also general voters and users of X (formerly Twitter) whose support of political parties and tweets respectively provide the foundation of the model.

The Online Effect

Book review...

”Important and valuable study of Indian politics and social media”

Lok Sabha MP and Deputy General Secretary, DMK.

”This book is an important study towards helping us better understand how politicians use Twitter”

Milind Deora
former union minister, communications and shipping

Become the next generation of multimedia content creators and curators

The Times School of Media at Bennett University stands out as a leading destination for media education, offering specialised courses, world-class infrastructure, and reliable industry connections, writes Prof (Dr) Sanjeev Ratna Singh

For those who have a passion for creativity, storytelling, and innovation, pursuing the BA in Journalism and Mass Communication (BAJMC) degree programme can be an exciting and rewarding choice. The Times School of Media at Bennett University stands out as a leading destination for media education, offering a revamped curriculum, specialised courses, world-class infrastructure, and reliable industry connections.